In their book
Competing for the Future, Hamel and Prahalad write:
Palace coups make great press copy, but the real objective is a transformation that is revolutionary in result and evolutionary in execution.
Great! I wonder how many businesses would succeed following an evolutionary path:
- random changes that might or might not produce a useful result
- meandering adaptation, most of which are discarded by the environment,
- large numbers of which have no discernable benefit or detriment and one or two that might be good, but we won't know if they are good until other changes make them good: so energy expended into features that may not, probably won't be of ultimate benefit, and no particular end result in view...
That's evolution for you.
